Webinar: Maximizing Clicks and Conversions
Three top marketing professionals will be speaking at an upcoming fr-ee webinar titled "Maximizing Clicks and Conversions in a Low Consumer-Confidence Environment" sponsored by the Kern Organization, Target Marketing, and ThomasNet.
Topics will include proven tactics to generate leads and customers in this challenging economy such as:
- Best practices to drive customers online from offline direct mail.
- The power of emotional copy appeal in today’s economy to drive immediate behavior.
- How to use "Value" and "VIP" messaging to overcome buyer reluctance.
- Lead generation techniques that get B-to-B buyers to go online instantly.
- 10 e-mail best-practice guidelines that should never be broken.
- 3 advanced data insights and enhanced targeting models that stretch your marketing dollar.
- Best practices for pulling better landing page conversion rates through positioning, recurring calls to action and the up-sell.
- Landing page reporting and analytic techniques with funnels, conversion charts, click-maps and others.
- Executing campaign tracking & channel segmentation to break down multi-channel efforts.
The call will include a live Q&A session during the hour.
Date: Tuesday, June 3
Time: 2:00 p.m. ET/11:00 a.m. PT
Duration: One hour
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