Try Scott Fox's new Fr-ee Webcast "Retain and Attract: Using Segmentation to Achieve Different Goals Among Different Web Audiences". In this Webcast you will learn how In the recent Omniture conversion optimization benchmark study taken by over 1500 online marketers, over 75% of marketers said that they do not serve personalized content to Web site visitors. This means that, despite having both implicit and explicit user data, companies are showing irrelevant content to most Web visitors. Come and learn what you should be doing to achieve online success.
Join Bryan Eisenberg and Sherry Lin from Digg.com as they review why user segmentation is critical to every online marketing strategy. They will discuss answers to common questions such as:
- How can I create actionable visitor and customer segments?
- What is the value of understanding customer personas?
- How can I keep current visitors happy while attracting new visitors who have different motivations?
- What quick wins can I achieve through serving relevant, segment-level content?
Date: Thursday, December 17, 2009
Time: 1 pm Eastern (10 am Pacific)
For more information or to register, click here.
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