Fr-ee Webinar "Green Marketing Without Greenwashing - How to Legally and Ethically Back Up your Environmental Claims" is a timely webinar that will address the issue of marketing that touts products and services as being environment-friendly. While not all of those claims are accurate, regardless of whether the marketer intended to mislead the audience or not, consumers (and your competitors), via the Federal Trade Commission and the Better Business Bureau, are challenging marketers to put their research where their claims are.
Join Scot Case, Vice President of TerraChoice; Randi W. Singer, Litigation Partner of Weil, Gotshal & Manges; Rick Merdan, Marketing Strategy Manager – Environmental, NewPage Corporation, as they teach you all about how to promote your company’s environmental efforts both legally and ethically. Topics to be discussed are:
- the FTC’s regulations on environmental marketing claims, called the Green Guides
- the implications of making unethical green marketing statements
- supporting claims with fact-based and/or third-party verifications
Date: Tuesday, April 6, 2010
Time: 2 pm Eastern (11 am Pacific)
Duration: 1 Hour
For more information or to register, click here.
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